The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

E-resources

Peer reviewed

The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

Baumgartner, Hans; Blanchard, Simon J.; Sprott, David

Journal of public policy & marketing, 07/2022, Volume: 41, Issue: 3

Journal Article

Research can be characterized in terms of three domains: (1) the substantive (the real-world problem of focus in the research); (2) the conceptual (the theoretical representation of some aspect of reality); and (3) the methodological (the approach taken to investigate a real-world problem or test theory).

Keep searching

Author

Baumgartner, Hans | Blanchard, Simon J. | Sprott, David

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system

Source: Personal bibliographies and: SICRIS

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Citations

Theme