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Peer reviewed
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Mance, Boris; Zajc, Jožica
Javnost (Ljubljana, Slovenia), 12/11/2015, Volume: 22, Issue: sup1Journal Article
Članek v kontekstu tehnološkega razvoja in digitalizacije medijev na podlagi javnomnenjske raziskave, izvedene na reprezentativnem vzorcu 500 prebivalcev Slovenije, obravnava razlike v percepciji normativnih in empiričnih novinarskih vlog v očeh bralcev tiskanih in spletnih informativnih medijev. Rezultati kažejo na pomembno vlogo tiska pri zaznavanju in oblikovanju stališč bralcev do novinarskih vlog. Spletno novinarstvo, v primerjavi s tiskom, ne udejanja te vloge, kar je skrb vzbujajoče glede na trenutno krizo tiskanih medijev in posledic, ki jih to prinaša v družbeno komuniciranje. Študija nadalje ugotavlja, da prebivalci Slovenije pri novinarjih tiskanih in spletnih medijev prepoznavajo opravljanje štirih empiričnih vlog - visokomodernistične, sugestivno-tabloidne, nadzorne in komunitaristične - ter treh normativnih vlog, ki naj bi jih novinarji opravljali - poznomodernistične, zabavno-nadzorne in komunitaristične. An article in the context of technological development and digitisation of the media on the basis of survey carried out on a representative sample of 500 residents of Slovenia discusses differences in the perception of normative and empirical journalistic roles in the eyes of readers of print and online news media. The results show the important role of the press in sensing and shaping the views of readers regarding journalistic roles. Online journalism, in comparison with the press, is not realising this role, which is worrying given the current crisis of the print media and the consequences this entails in social communication. The study further notes that residents of Slovenia in journalists of the print and online media recognise the performance of four empirical roles: high modernist, suggestively-tabloid, control and communitarian, and three normative roles that journalists should perform: late modernist, amusing-control and communitarian.
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