Vehicle rollover has always been a highly dangerous condition that can cause severe traffic casualties. In this work, a 14-degree-of-freedom vehicle model in MATLAB/Simulink is constructed with the vehicle suspension system dynamics. The validity of the model is verified by comparing with the CarSim model. Then an optimal distribution of damping force strategy with continuous damping control is proposed by combining the traditional lateral load transfer ratio control with optimized equations of suspension damping force. The damping force compensation of the left and right sides is the core of the optimal distribution of damping force strategy. The effectiveness and optimization effect of the optimal distribution of damping force strategy is proved by the simulation results under the fishhook and crosswind tests. The result shows that continuous damping control has evident control effects on vehicle rollover compared with passive suspension. The optimal distribution of the damping force strategy with continuous damping control has a great better performance than traditional continuous damping control, and it provides a certain assistance to vehicle handling stability.