A Re-Explication of Social Norms, Ten Years Later

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A Re-Explication of Social Norms, Ten Years Later

Rimal, Rajiv N.; Lapinski, Maria K.

Communication theory, 11/2015, Volume: 25, Issue: 4

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We revisit some ideas from our previous article on social norms by conceptualizing norms as dynamic entities that both affect and are affected by human action; elaborating on the distinction between collective and perceived norms; summarizing key findings from studies that have adopted the theory of normative social behavior (TNSB) and thereby proposing guidelines for further expanding the purview of the TNSB; discussing the attribute‐centered approach as a framework for focusing on behavioral characteristics; and highlighting areas for further inquiry into social norms.

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