The aim of this research was to study the effect of pulsed electric fields (PEF) on the microstructure of “kumara” sweet potato (Ipomoea batatas cv. Owairaka) and its quality after frying. Whole sweet potato tubers were treated at different electric field strengths ranging from 0.3 to 1.2kV/cm with specific energy levels between 0.5 and 22kJ/kg. Cell viability was determined using tetrazolium staining to investigate the uniformity of the PEF effect across tubers. Based on the patterns of viable cells it was observed that the effect of PEF was not homogeneous across the tuber. This result was also supported by the pattern of enzymatic browning due to PEF facilitating the reaction of polyphenoloxidase and phenols. PEF treatment resulted in significant softening of the ground tissues, but not on the dermal tissues, as determined by texture analysis. With respect to frying quality, tubers pre-treated with PEF at electric field strength of 1.2kV/cm and fried at 190°C had an 18% lower oil content than non-PEF treated samples. The kinetics of browning as a function of frying time could be described by a fractional conversion model. The activation energy (Ea) of the browning rate during frying increased (more temperature sensitive) due to PEF pretreatment at 0.5kV/cm and 1.2kV/cm. It implies that PEF pretreatment allows frying the potato chips at lower temperature in order to achieve the same brown colour intensity as the non-PEF treated tubers. This study shows clearly that PEF could reduce the energy required for cutting and frying of kumara. This study provides evidence that the effect of PEF processing on whole kumara tubers is not uniform, demonstrating heterogenous distribution. These findings provide important information for food industry to design appropriate PEF processing conditions for solid materials. More importantly, PEF treatment reduced the energy required for cutting and frying of kumara, and reduced the oil content in the fried kumara chips. •PEF induced cell electroporation is not homogenous across the whole sweet potato tuber.•Softening due to PEF was more pronounced on the flesh than on the skin.•PEF treatment prior to frying reduced the oil content of fried sweet potato chips.•PEF reduced the temperature dependence of the darkening rate of sweet potato chips during frying.