Ridge regression is one of the most popular shrinkage estimation methods for linear models. Ridge regression effectively estimates regression coefficients in the presence of high-dimensional regressors. Recently, a generalized ridge estimator was suggested that involved generalizing the uniform shrinkage of ridge regression to non-uniform shrinkage; this was shown to perform well in sparse and high-dimensional linear models. In this paper, we introduce our newly developed R package “g.ridge” (first version published on 7 December 2023) that implements both the ridge estimator and generalized ridge estimator. The package is equipped with generalized cross-validation for the automatic estimation of shrinkage parameters. The package also includes a convenient tool for generating a design matrix. By simulations, we test the performance of the R package under sparse and high-dimensional settings with normal and skew-normal error distributions. From the simulation results, we conclude that the generalized ridge estimator is superior to the benchmark ridge estimator based on the R package “glmnet”. Hence the generalized ridge estimator may be the most recommended estimator for sparse and high-dimensional models. We demonstrate the package using intracerebral hemorrhage data.