ABSTRACT Stars that pass within the Roche radius of a supermassive black hole will be tidally disrupted, yielding a sudden injection of gas close to the black hole horizon which produces an electromagnetic flare. A few dozen of these flares have been discovered in recent years, but current observations provide poor constraints on the bolometric luminosity and total accreted mass of these events. Using images from the Wide-field Infrared Survey Explorer, we have discovered transient 3.4 m emission from several previously known tidal disruption flares. The observations can be explained by dust heated to its sublimation temperature due to the intense radiation of the tidal flare. From the break in the infrared light curve we infer that this hot dust is located ∼0.1 pc from the supermassive black hole. Since the dust has been heated by absorbing UV and (potentially) soft X-ray photons of the flare, the reprocessing light curve yields an estimate of the bolometric flare luminosity. For the flare PTF-09ge, we infer that the most likely value of the luminosity integrated over frequencies at which dust can absorb photons is erg s−1, with a factor of 3 uncertainty due to the unknown temperature of the dust. This bolometric luminosity is a factor ∼10 larger than the observed blackbody luminosity. Our work is the first to probe dust in the nuclei of non-active galaxies on sub-parsec scales. The observed infrared luminosity implies a covering factor ∼1% for the nuclear dust in the host galaxies.