碩士 國立臺灣大學 資訊管理學研究所 104 Recently, the number of enterprises using social network sites (SNS) grows up sharply. As a brand new marketing approach, SNS let the company users get the benefits right away, for instances, exposures increasing, potential customers locating, and loyalty buildings. Therefore, lots of enterprises attempt to absorb the eye balls and gather more chance to interact with customers by constructing spectacular and delightful contents on SNS. In the other hand, how to effectively get more views and target customers are still unknown issue, business users have to concern about various parts like “how to present”, “what’s the topic” and “when to upload” to match the needs of the customers. In order to investigate the issue, this study here provide some means to survey customer acts by building the contents of SNS. Based on the use and gratification framework, this study focus on satisfying customers through content development. By case literature studies, we could verify a few important indexes