Heritage institutions face major changes in the areas of digitisation, narrative, inclusivity, and participation. In this groundbreaking book Wim Hupperetz, an expert in the field of museums, heritage and digital curation, reflects on the challenge of change. How does a museum move from an object or a collection to storytelling, and what is the impact of digitisation on curatorship? How to assess the biography of a collection when you think of museums as a medium of memory? And in striving to achieve a participatory dialogue, what is the difference between collaborating and doing things together? In six chapters, theory and practice are juxtaposed. Each chapter concludes with practical dos and don'ts. This book is also meant as a tribute to everyone who has contributed to the renovation of the Allard Pierson, the museum and knowledge institute where the collections of the University of Amsterdam are preserved and presented.