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Vozab, Dina
Političke perspektive (Beograd ), 04/2019, Volume: 8, Issue: 1-2Journal Article
Cilj ovog rada je prikazati tradiciju istraživanja odnosa medija i političke participacije u disciplini političke komunikacije, te izazove koje društvene, tehnološke i političke promjene stvaraju za tu disciplinu. Zbog ograničenosti discipline na usko paradigmatsko područje, politička komunikacija teško prilagođava teorijske koncepte i metodološke pristupe umreženom medijskom okolišu „visokog izbora“ (Castells 2009; Chadwick 2013; Prior 2007; Van Aelst et al. 2017), ali i promjenama u društvenoj strukturi i krizi političke reprezentacije. Osim toga, najvećim se dijelom fokusira na minimalističku dimenziju participacije, a mnogo manje se bavi širim poimanjem političkog ili maksimalističkom dimenzijom participacije koja postaje sve rašireniji oblik građanskog angažmana. U ovom preglednom radu prikazat će se istraživanja koja se bave odnosom medija i političke participacije u njezinoj minimalističkoj dimenziji i odnosom digitalnih medija i participacije u maksimalističkoj dimenziji. The goal of this article is to provide a review of studies of media effects and other links with political participation in the political communication discipline. It also aims to present what are the challenges posed for the discipline by emerging social, technological and political changes. The focus on the dominant paradigm by the discipline mainstream makes theoretical and methodological approaches harder to adapt to networked, high-choice media environment (Castells 2009, Chadwick 2013, Prior 2007, Van Aelst et al. 2017), but also to changes in social structure and the crisis of political representation. Besides this, it focuses mostly on minimalist dimension of participation, and far less includes its maximalist dimension with broader understanding of political which is becoming common form of citizen engagement. This article reviews research of political communication effects on the minimalist dimension of participation and relationship between digital media and participation in its maximalist dimension.
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