Establish an appropriate production goal. Do this with intention, not randomly. Analyze your financial and overhead situation and/or meet with an accountant about the monthly costs of running your practice. Your monthly costs along with your required/desired personal salary and compensation, plus a margin of profit to be placed into an emergency savings account, will be added together to give you an estimated production goal. Your collection benchmark is to deposit a minimum of 97% to 98% of all dollars produced. From the beginning, do not carry accounts on your books. Internal and external marketing will be a critical factor of your business. Social networking is also a part of today's marketing. The first step to gaining high levels of case acceptance is to gain the trust and confidence of patients. Everyone on the team can make or break a relationship with a patient. Every person on your team will be a reflection of the quality of the practice.