Poverty business has become an important metaphor in the current debate regarding security in socially excluded localities. The term poverty business covers a range of business practices aimed at the poorest and most vulnerable populations. The goal of this study is to examine media representations of the phenomenon using content analysis of quantitative and qualitative data. First, characteristics of Czech media messages including the term “poverty business” are analysed. Next, key events are identified which have shaped the way poverty business is reported on in the analysed corpus. Finally, topics, groups and key actors are analysed based on the development of their quantitative representation in the corpus over time.