Nonprecious transition metal (oxy)hydroxides play a vital role in accelerating the kinetics of sluggish oxygen evolution reaction (OER). The fast electron transfer from the electrocatalyst material surface to the electrode is key to obtaining improved OER activity in terms of improved reaction kinetics and reduced overpotential. Therefore, it is highly desirable to design electrocatalysts with efficient electron transport properties. Here, an approach of modulation of the morphology of Iron (oxy)hydroxide through the incorporation of Cr is used to obtain high electrocatalytic activity. The incorporation of Cr resulted in the modified morphology of Iron (oxy)hydroxide with the formation of a porous pit-like structure which offers large reactive sites to effectively adsorb the reactants and allow an efficient electron transfer pathway from electrocatalyst to circuit through Ni foam electrode. A 50 % Cr incorporated electrocatalyst (Fe5.0Cr5.0 (oxy)hydroxide) exhibits excellent OER activity with an overpotential of 237 mV and 297 mV at current densities of 10 and 100 mA cm─2, respectively owing to fast electron transport from electrocatalyst to substrate due to formation of porous pit-like structure. Furthermore, Fe5.0Cr5.0 electrocatalyst shows high durability of over 100 h at 10 mA cm─2. The enhanced OER activity is attributed to the effect of Cr incorporation and morphology modulation which helps to modulate the electronic structure as well as electrocatalytic active sites of Fe (oxy)hydroxide. The systematic incorporation and modulation of morphology pave the way for designing future electrocatalysts for various electrochemical activities. Display omitted •Cr-modified Fe(oxy)hydroxide boosts electrocatalytic activity effectively.•Porous structure enhances reactant adsorption for improved performance.•Efficient electron transfer via Ni foam enriches overall catalyst efficacy.•Fe5.0Cr5.0 (oxy)hydroxide excels in OER with low overpotentials.•Impressive 100-hour durability at 10 mA/cm² showcases catalyst robustness.