•IT addiction is a major challenge for an individual’s private, social and work life.•IT addicts can terminate pathological IT use and become ex-users.•Some IT addicts can overcome pathological IT use without external support.•Other IT addicts need external support to overcome pathological IT use.•IT addiction is a part of the IT lifecycle along with adoption, use and discontinuation. IT addiction scholarship indicates that pathological use of IT such as games or social media is on the rise. While pathological IT use, such as addictive behavior, can negatively affect private, social and work life, individuals displaying addictive behavior toward an IT are challenged to overcome their addiction. In this study, we aim to offer insights into how and why IT addicts stop their pathological IT use by terminating to use the IT. We interview individuals who have overcome their IT addiction to games and social media, finding that some IT addicts terminate their use of the IT without external support because they had a strong intrinsic or extrinsic motivation or because they felt stressed, frustrated or guilty. Other IT addicts required external support, contacting a therapist after unsuccessful attempts to quit or after experiencing a shocking event. This study establishes a new strand of research into ending pathological IT use and becoming an ex-user. We theorize IT addiction as part of the IT lifecycle alongside adoption, usage and discontinuation. We also offer practical insights into why some individuals can terminate pathological IT use on their own, while others require external support.