E-resources
-
Duarte, Paulo; Teixeira, Mariana; Costa e Silva, Susana
Revista Brasileira de Gestão de Negócios, 09/2021, Volume: 23, Issue: 3Journal Article
Purpose - The number of food products containing nutritional or health claims, such as added calcium for stronger bones, has been increasing. Accordingly, we aimed to understand consumers' perceptions towards products that are considered to be healthier and to know how these perceptions affect their purchase intentions. Theoretical framework - Based on consumer perception theory and how consumers process and interpret information, we sought to better understand consumer behavior in relation to the use of nutrition claims in marketing communication. Design/methodology/approach - A survey was conducted via an online questionnaire and responses were obtained from 477 Portuguese consumers. Findings - The results show that the most relevant characteristics when purchasing food are price and taste. However, the addition of a claim can increase purchase intentions. Practical & social implications of research - The reasons behind the new offerings by the food industry are related to the growing demand from individuals for products aimed at improving their health status, which has been deteriorating due to factors such as sedentary lifestyles, longer life expectancy, and a poor diet in terms of nutrition. It is important to know if these claims translate into effective changes in purchasing behavior. Originality/value - The results lead to the conclusion that claims are important in the food choices of the Portuguese respondents, who are less keen on "light" and lean. When it comes to using claims in communication, in Portugal, it is always better to use a direct, transparent, and rigorous approach; otherwise the consumer will not be induced to buy.
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Source: Personal bibliographies
and: SICRIS
The material is available in full text. If you wish to order the material anyway, click the Continue button.