Researchers use place satisfaction as a dependent variable extensively since place has implications for a range of performance measures. This study reverses the relationships suggesting place satisfaction as a useful antecedent to place attachment. Place satisfaction, measured as visitors' summative evaluation of their experience is likely to be more positively associated with place dependence, identity, affect, and social bonding. The findings of this study support this contention and establish that one of the principal mechanisms linking place satisfaction to place attachment is pro-environmental behavioral intention (PEB). The study further finds that gender moderates the relationship between PEB and place attachment. The conditional indirect effect of place satisfaction on place attachment is significant only for male visitors. The article closes with implications of the study for academics and practitioners.