Daily agenda formation is influenced by formal commitments, satisfaction of needs surpassing some threshold and the desire to conduct particular activities in anticipation of socially and religiously driven events such as birthdays, Christmas, etc. As part of a research program to develop a dynamic activity-based model of transport demand, this paper proposes a model to represent dynamic agenda formation, including these different underlying processes. Bayesian estimation of the model is based on data collected through a Web-based survey for a sample of approximately 300 respondents. The survey uses an extension of a 1-day activity diary where respondents are asked to recall activities in retrospect and to identify planned activities in prospect. Estimation results suggest that planned activities influence agenda formation in general, but that their significance and size depends on activity type, socio-demographics and dwelling characteristics.