We further study the effect of neutral bremsstrahlung (NBrS) in two-phase argon electroluminescence (EL), revealed recently in Buzulutskov et al. (2018). The absolute EL yield due to NBrS effect, in the visible and NIR range, was remeasured in pure gaseous argon in the two-phase mode, using a two-phase detector with EL gap read out directly by cryogenic PMTs and SiPMs. Possible applications of the NBrS effect in detection science are discussed, including those in two-phase dark matter detectors. •Electroluminescence in gaseous Ar in the two-phase mode.•Non-VUV spectral component in electroluminescence.•Electroluminescence below the Ar excitation threshold.•Neutral bremsstrahlung as a mechanism of proportional electroluminescence.