Culture is the embodiment of a country's social style, as a country’s spiritual embodiment, culture can not only bring economic benefits to a country, but also can show a country’s social style, the role of culture can not be underestimated. Therefore, this paper is mainly based on the “Internet plus” background of the music and cultural industry innovation model to explore. Mainly for two aspects of research and discussion, the first is the current music and cultural industry facing the development of challenges; the second is the current music and cultural industry innovation model and innovative thinking. At the same time, I hope that enterprises can play a certain role in innovation inspiration. It is hoped that this paper can provide a little reference for the relevant research, so as to lay a solid foundation for the development of the relevant music and cultural industry.