Abstract Prosperous Rice Social Assistance (BansosRastra) is a program organized by the Indonesian government that aims to increase and open up access for poor families to food, especially rice. The effectiveness of BansosRastra distribution can be assessed through the achievement of the 6R targets (six right), namely the right target recipient, the right amount, the right price, the right time, the right administration and the right quality. The large number of poor households in Kajang District, Bulukumba Regency requires an evaluation of the effectiveness of the BansosRastra program so that the program runs optimally and avoids conflicts related to aid distribution. This study aims to analyze the effectiveness of the distribution of the BansosRastra program in Kajang District, Bulukumba Regency, South Sulawesi. This research uses quantitative methods. The results of the study concluded that the implementation of the BansosRastra Program in Kajang District, Bulukumba Regency was classified as ineffective. The level of effectiveness of the implementation of the BansosRastraProgram is low, at only 42.37%.