•Developed a spatially explicit approach to mapping supply and demand of CESs.•The approach integrated the SolVES model and social media comments.•Almost 70% of the study area, including protected areas, supply exceeded demand.•Protected areas internal Supply and demand exceeded the external.•Areas surrounding protected areas should also be considered. The construction of protected areas (PAs) is not only the most effective way to preserve biodiversity resources and the natural heritage, but also provides important cultural ecosystem services (CESs) for satisfying human psychological and spiritual needs and improving human well-being. Knowledge of CESs at the county level is vital for the bottom-up promotion of the overall work of China’s PAs. The assessment and mapping of the spatial pattern of CESs, and their supply and demand relationship in PAs and their surrounding areas, are of great significance for high-quality development planning at the county scale. In our study, we developed an integrated approach to mapping the supply and demand of CESs, and then integrated the SolVES model with social media comments to explore the matching relationship between CESs’ (aesthetic inspiration, education humanities, and recreation and ecotourism) supply and demand using Wuyishan City, China, with its abundant PAs, as a case study. The results showed that the supply of three types of CESs accounting for approximately 70% of the study area was greater than the demand, and thus these CESs have significant future development prospects. The distribution of the three high-supply CESs and tourist destinations showed roughly the same spatial patterns, in which the high-demand hot spots were identified in the south of Wuyishan City. And the total supply and demand levels inside the PAs were much greater than those outside. Therefore, clarifying the matching relationship between supply and demand of CESs at the county level is not only conducive to promoting the sustainable development of natural resources, but also provides a reference for the planning of county-level protection of PAs under each county’s jurisdiction.