Display omitted •The dipole coefficients of kaolinite and montmorillonite are reported.•They are independent on volume fraction in the range 0–20% and 0–0.5%, respectively.•The theory for non-spherical particles fits the data.•The relaxation frequency is determined by the relaxation of the double layer. We have investigated the electrokinetic responses of two different kinds of clay particles, kaolinite and montmorillonite. The dielectric permittivity of kaolinite suspensions is linearly proportional to volume fraction up to volume fractions of 20%, whereas that of montmorillonite is deviating from a linear relationship, for volume fractions below 0.5%. This indicates that the montmorillonite particles experience a particle–particle interaction at these low volume fractions. The complex dipole coefficients of both clays estimated by experimental data are, however, within experimental error in good approximation independent on volume fraction and agree with the theoretical predictions. The relaxation frequency in clay–water system at low ionic strength is almost determined by the relaxation of the double layer for both kaolinite and montmorillonite. For volume fractions larger than 0.5% for montmorillonite, we find that the zeta potential measured by electroacoustic methods starts to depend strongly on volume fraction. It is expected that for these high volume fractions, the dipole coefficients will also become volume-fraction dependent.