Background. Studying motivation, value orientations and personal qualities of volunteers in the digital world is very relevant today. It is designed to promote the broader involvement of youth in social volunteer projects. Participation in volunteering projects satisfies the needs of the individual in self-actualization, and also develops maturity and social recognition. The Objective of the paper is to provide the reader with a theoretical analysis of volunteering as an event, in particular digital volunteering of today’s youth. Design. The major classifications of motives for participation in volunteering are analyzed. The features of semantic aspects of youth participation in volunteer activities are discussed. The phenomenon of digital volunteering as a contemporary aid event is considered. The types of digital volunteering activities are proposed. The main advantages and opportunities of digital volunteering are presented, in comparison with the traditional form of voluntary activity. Conclusion. The issues of psychological characteristics of a person choosing digital volunteering as a type of voluntary activity remain undisclosed. The prospect of empirical research should lie in the study of the moral and ethical values of youth involvement in digital volunteer work as citizenship and social responsibility.