THE OPERATIONALISATION OF THE R D ASSESSMENT FRAMEWORK IN MAGNETI MARELLI SERBIA

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THE OPERATIONALISATION OF THE R D ASSESSMENT FRAMEWORK IN MAGNETI MARELLI SERBIA

Pešić Aleksandar; Pešić Duška; Apostolović Dejan

Serbian journal of management, 11/2016, Volume: 11, Issue: 2

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This paper has twofold purpose. Firstly, an assessment method aimed to evaluate R&D strategic performance indicators is introduced. The proposed framework is based on fuzzy set theory which represents an adequate tool for quantitatively describing the vague and ambiguous nature of the R&D function. The second purpose of the paper is to analyze relevant R&D performance indicators in Magneti Marelli S.p.A. Serbia, a leading supplier in Serbian automotive industry. Specific findings of this empirical analysis are discussed and suggestions for further research are provided.

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Pešić Aleksandar | Pešić Duška | Apostolović Dejan

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