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  • The model of localisation evaluation in the situation of globalisation tendencies by analysing the garment's colours [Elektronski vir]
    Fužir Bauer, Gabrijela
    The paper presents the model of capturing and analysing data for evaluation of garments` colours localisation in the situation of globalization tendencies. This new method works on the possibility of ... quantitative and objective evaluation of the localisation in the scope of interdependence with the globalization tendencies in the process of individual and collective identity establishment by the visual elements on the dress. I assume that social processes can be grasped from the characteristics of the visual culture and individual`s self-image establishment with the garments` visual elements. I have chosen the colour of a garment in four European cities of four different nationalities as an indicator of social and individual identity characteristics and worked out a model that is meant to help designers and market researchers in the development of research strategies for various local and national markets with specific cultural and social characteristics.
    Vrsta gradiva - prispevek na konferenci
    Leto - 2006
    Jezik - angleški
    COBISS.SI-ID - 10524438