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  • Recent trends of rural tourism development in Goriška Brda [Elektronski vir] : the role of partnerships
    Potočnik Slavič, Irma ; Kovačič Marinič, Erika
    Slovenian rural areas had encountered the tourist visit peak in year 2019; therefore, it is interesting to observe how rural areas with strong partnerships have mitigated the realities of two ... pandemic years (2020, 2021). The creation and practice of partnerships in rural areas was surveyed by using the quantitative and qualitative methods. The focus is on a case study area, i. e. the Goriška Brda region (southwestern part of Slovenia, border region to Italy, wine and fruit growing is complementary upgraded with tourism in rural areas, with 5,600 inhabitants). The Goriška Brda region has been developing tourism for the last thirty years intensively and has become a well-known and high-quality (rural) tourist destination, attractive to international tourist markets. The year 2021 was recognized as the best tourist season ever: the region hosted 30,300 visitors and registered 58,400 overnights whilst offering 824 tourist beds. We were able to identify certain building blocks that strongly affect the co-construction of partnerships and affect the development of rural tourist destination: openness to new ideas and innovation, related to development of tourism in rural areas, willingness for networking, strong social capital resulting in target-oriented partnerships, entrepreneurial spirit, attachment to land, important role of supportive institutions (local wine cooperative), strong sense of place, but in pandemic period we should acknowledge the importance of the state´s Covid measure of “tourist coupons”. The later restructured the tourist visit in 2020 and 2021 when domestic tourists prevailed: comparing years 2019 and 2021, the arrivals of Slovenian tourists doubled, and the number of their overnights quadruplicated.
    Vir: Ruralni turizam: kvaliteta, održivost, uključivost [Elektronski vir] : zbornik radova : 5. međunarodni kongres o ruralnom turizmu : 27.–30. travanja 2022, Cavtat, Hrvatska = Rural tourism: quality, sustainability, inclusiveness : congress proceedings : 5th International Rural Tourism Congress : Croatia, Cavtat, April 27th–30th, 2022 (Str. 260-275)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2022
    Jezik - angleški
    COBISS.SI-ID - 131583235

    Povezava(-e):

    https://vuv.hr/wp-content/uploads/2022/12/Zbornik%20radova_Cavtat.pdf

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