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Komuniciranje v digitalnem svetu, raziskovalno-izobraževalni in promocijski projekt : poročilo o projektnem sodelovanu med Fakulteto za turizem UM in podjetjem AFP d. o. o. športnimi trgovinami Prva ligaPotočnik Topler, JasnaStudents of the Faculty of Tourism UM and Prva liga - športna trgovina carried out a joint promotional campaign. As part of the Rhetoric and Public Relations in the Digital World course, under the ... mentorship of Assoc. Prof. Dr Jasna Potočnik Topler, firstly innovative proposals for cooperation were collected and then presented to Ms. Darja Šerbec from Prva liga. Then the promotional campaign was designed and carried out. On Wednesday, 20th of April 2022, students co-created a promotional campaign as models and thus presented a new collection of sports brands. Photoshooting with a professional photographer took place at various locations in Brežice, both culturally and sportingly themed. Through co-creating a promotional story, the students gained valuable practical experience. In addition to promotional materials, the Faculty of Tourism and Prva Liga also gained a new partnership in the field of digital communication.Vrsta gradiva - raziskovalno poročilo ; neleposlovje za odrasleZaložništvo in izdelava - Brežice : Fakulteta za turizem UM, 2022Jezik - slovenskiCOBISS.SI-ID - 135234051
Avtor
Potočnik Topler, Jasna
Drugi avtorji
Potočnik Topler, Jasna |
Kuntarič, Mateja, komunikologinja |
Šerbec, Darja
Teme
Fakulteta za turizem |
Brežice |
Projektno delo |
Pospeševanje prodaje |
Trgovine |
Internetno trženje |
Pospeševanje prodaje |
Faculty of Tourism UM |
Prva liga - športna trgovina cooperation |
promotional campaign |
digital communication
Vnos na polico
Trajna povezava
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Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Potočnik Topler, Jasna | 37773 |
Potočnik Topler, Jasna | 37773 |
Kuntarič, Mateja, komunikologinja | 52468 |
Šerbec, Darja |
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