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  • Benchmarking of the Slovene and Croatian hotel industry - approach to market segmentation and employees [Elektronski vir]
    Ivankovič, Gordana ...
    USALI are internationally accepted standards for performance measurement of the hotel industry. These standards are focused mainly on financial indicators. Apart from the financial indicators, hotels ... have to monitor also non-financial indicators. The paper will present an EU project which is focused on the development of a benchmarking system for the Slovene and Croatian hotels. Despite the fact that statistical data about the number of tourists and overnight stays show a positive trend in both countries, analysis of financial performance too often shows that hotels are not profitable. That is why the necessity of developing a performance measurement system that can be used in local hotels emerged. The paper will present the theoretical background of a developed benchmarking performance measurement system. The paper will be focused on the approach to market segmentation and employees. There will be presented the literature background and inputs/outputs of the developed benchmarking information system.
    Vir: ICBTS2015 [Elektronski vir] : Proceedings of the 2015 ICBTS International Academic Research Conference in Europe & America : 12-15 April 2015, Paris, France (str. 83-90)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2015
    Jezik - angleški
    COBISS.SI-ID - 1537380804

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