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  • Aspects and methods of communication in relation to the digitized everyday life of young people
    Glažar, Tjaša
    I am interested in the specificities and ways of using the media to best reach the young population with information related to the written youth strategy of the municipality. The municipality of ... Hajdina does not want certain documents to remain merely written down and not reach those key target groups of young people. The key objective is to understand the ways in which young people communicate and consequently, to link this to the use of the media by the selected municipality and to improve the flow of information. The entry of mobile and digital technologies into our lives practically from birth, have changed the (in)visibility of many other media. Key processes of digital media such as algorithimisation, datafication and artificial intelligence require different communication approaches, but this does not mean that this is the best way to use media in our case. This also leads to my research question: are the young people in Hajdina sufficiently informed and familiar with the Hajdina Youth Strategy and the actions in the field of youth in the municipality itself? For the research I used a focus group among young people aged 15-29 and an interview with the Mayor of Hajdina. This helped me to gather information on the current state of information and ways to provide young people with an optimal media context for information. Through analysis and discussion, I have identified the current situation, both on the municipality’s side and on the side of young people, which is the basis for designing a matrix of communication methods that would represent the most optimal media practice for the future.
    Vir: Exploring the changing landscape : the impact of contemporary media communication on communicators : [scientific monography] (Str. 108-117)
    Vrsta gradiva - prispevek na konferenci ; neleposlovje za odrasle
    Leto - 2023
    Jezik - angleški
    COBISS.SI-ID - 164806403

    Povezava(-e):

    https://press.almamater.si/index.php/amp/catalog/view/73/91/199-1

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