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  • Addressing the local through digital
    Mavsar, Maruša
    While European Union started mapping the phenomenon of European communities without news outlets in 2023, the news deserts in the United States are already a high-speed expanding phenomenon. Local ... storytelling has a demonstrated effect in increasing civic participation and securing pro-social behaviour. Despite the important roles of local media concerning the engagement of communities, communication science seems to overlook the local storytelling in Southeast Europe. As vast changes in communication ecologies are directing local storytelling to online mode, we are interested in different ways, digital affordances, and modes by which online local media of Slovenia and Croatia are addressing their audiences. Furthermore, by adopting the multimodal approach our study will also assess the relations among local, national, and global discourses in four local digital outlets and introduce some implications for the future of smaller media.
    Vir: Exploring the changing landscape : the impact of contemporary media communication on communicators : [scientific monography] (Str. 144-159)
    Vrsta gradiva - prispevek na konferenci ; neleposlovje za odrasle
    Leto - 2023
    Jezik - angleški
    COBISS.SI-ID - 164849667

    Povezava(-e):

    https://press.almamater.si/index.php/amp/catalog/view/73/91/199-1

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