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  • The challenges of securing long-term viability of thematic routes : case of European structural funds in Slovenia from 2004 to 2021 [Elektronski vir]
    Kokot, Katja, turizem ; Turnšek, Maja
    The research focuses on thematic routes, as a type of a specific cultural tourism product, and the role of European funding in their creation and subsequent sustainable development. An important ... dimension of cultural routes is their direct impact on the tangible and intangible heritage, as successful routes can be significant mechanisms for heritage popularisation and protection. Slovenia's EU accession in 2004 led to the implementation of various national or cross-border cultural tourism programmes. Most often, these resulted in creating tourism routes with a common theme, often aspiring to become certified as Cultural Routes of the Council of Europe in the future. The present research aims to provide an overview and preliminary analysis of long-term viability of structurally funded thematic routes (cultural and recreational) in Slovenia. First, we analysed the electronic databases of Interreg, Interreg-IPA cross-border and IPA-IPA cross-border projects to identify appropriate funded projects. The criteria for the selection were twofold: (a) involvement of partners from Slovenia, and (b) outcomes of the projects included development or enhancement of a cultural route. Amongst the 74 identified projects we further analysed their current online visibility (e.g. working websites) and media coverage. These results show that many structurally funded cultural routes fell into oblivion soon after finishing the project. Amongst the routes that were still operational, the routes with the most funding and extensive online presence were chosen as further case studies, followed by semi-structured interviews with the coordinators of the routes. The main challenges of cultural routes in Slovenia were discussed, especially the need to establish permanent financing sources in Slovenia and find sustainable business models. Additionally, crucial factors of success were identified: a close relationship with the local community and local authorities combined with a strong network of international, both public and private, partners.
    Vrsta gradiva - prispevek na konferenci ; neleposlovje za odrasle
    Leto - 2022
    Jezik - angleški
    COBISS.SI-ID - 190590467