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  • Marketinška strategija sponzorstva u sportu
    Maksimović, Nebojša ; Matić, Radenko ; Mihić, Svetlana
    The paper outlines the preparation of sponsorship offer in sport. Analitically, each phase in preparation for sponsorship offer has been analised step by step as well as all necessary actions that ... marketing team undertakes during the realisation and when the spon sorship program is finished.
    Vir: Sport Mont : časopis za sport, fizičku kulturu i zdravlje. - ISSN 1451-7485 (15/16/17, 2008, str. 630-634)
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2008
    Jezik - srbski
    COBISS.SI-ID - 191315203

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