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  • The impact of digitalisation on the business operations of tourism companies [Elektronski vir] = Vpliv digitalizacije na poslovanje turističnih podjetij
    Jagodič, Gregor, 1974- ; Jagodič, David ; Gorenak, Mitja
    Purpose of the article –this article examines how digitalisation influences business operations in tourism companies across multiple dimensions, including marketing, reservation management, customer ... communication, and internal information systems. The study addresses gaps in understanding the comprehensive implementation of digital technologies in tourism.Research methodology –The research employed a qualitative approach through semi-structured interviews with eight tourism industry experts holding positions as hotel managers, sales and reservations managers, and marketing managers. Data was collected in January 2025 and analysed using thematic coding based on the theoretical framework.Findings –reveal that digitalisation significantly enhances operational efficiency, enables precise audience targeting, facilitates personalised customer communication, and improves strategic decision-making through data analytics. While social media and online booking platforms are widely adopted, advanced technologies like Artificial Intelligence (AI) and Virtual Reality (VR) face implementation barriers due to cost constraints and knowledge gaps.
    Vir: Mednarodno inovativno poslovanje [Elektronski vir] = Journal of innovative business and management : strokovno-znanstvena revija za področje poslovanja in poslovnega izobraževanja. - ISSN 1855-6175 (Letn. 17, št. 1, 2025, 14 str.)
    Vrsta gradiva - e-članek
    Leto - 2025
    Jezik - angleški
    COBISS.SI-ID - 239102467

    Povezava(-e):

    https://journal.doba.si/OJS/index.php/jimb/article/view/393
    Digitalna knjižnica Univerze v Mariboru – DKUM
    DOI

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