Akademska digitalna zbirka SLovenije - logo
VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Turkish and Slovenian health ministries' use of Twitter: : a comparative analysis
    Okay, Aydemir ; Ašanin Gole, Pedja, 1966- ; Okay, Ayla
    The purpose of this paper is to explore how the health ministries of Turkey and Slovenia use Twitter as government agencies obliged to communicate with the public. Design/methodology/approach - This ... study employed a content analysis methodology to examine how Turkish (TR) and Slovenian (SLO) health ministries use Twitter for informing and encouraging behavior change in the public. A total of 662 "tweets" were analyzed. Drawing on prior studies, a coding scheme was developed and employed, and X2 and t-tests were conducted for data analysis. Additionally, this study aimed at effecting a content analysis according to the "four models" method of Grunig and Hunt regarding efforts made to build communication with the public.
    Vir: Corporate communications. - ISSN 1356-3289 (Vol. 26, no. 1, 2021, str. 176-191)
    Vrsta gradiva - članek, sestavni del
    Leto - 2021
    Jezik - angleški
    COBISS.SI-ID - 26618115

    Povezava(-e):

    https://www.emerald.com/insight/content/doi/10.1108/CCIJ-01-2020-0019/full/pdf?title=turkish-and-slovenian-health-ministries-use-of-twitter-a-comparative-analysis
    DOI

vir: Corporate communications. - ISSN 1356-3289 (Vol. 26, no. 1, 2021, str. 176-191)
loading ...
loading ...
loading ...

Vnos na polico