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  • What determines purchasing behaviour for organic and integrated fruits and vegetables?
    Kuhar, Aleš, 1974- ; Juvančič, Luka
    Food quality and safety are among the main consumer concerns which have stimulated growth of demand for food from non-conventional production practices. Consumer behaviour in relation to quality ... identified food such as organic food and food from integrated production system is an envolving phenomenon, and therefore needs to be constantly studied to acquire sound foundation for business development strategies of agro-food producer. A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared in Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and integrally produced fruit and vegetables. Results show that purchase of analysed produce is most significantly influenced by their availability in retail outlets, followed by consumers' income, helath and enviromnetal considerations, and visual attractiveness of products. Demand for organically and integrally produced fruit and vegetables could be further stimulated by targeted knowledge and awareness raising actions.
    Vir: Bulgarian journal of agricultural science. - ISSN 1310-0351 (Vol. 16, no. 2, 2010, str. 111-122)
    Vrsta gradiva - članek, sestavni del
    Leto - 2010
    Jezik - angleški
    COBISS.SI-ID - 2678152

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