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  • Global public relations and communication management [Elektronski vir] : a European perspective
    Verčič, Dejan ; Zerfass, Ansgar, 1965- ; Wiesenberg, Markus
    The article reviews the status of international public relations research and reports on a pan-European study into international communication practices in the corporate sector. It is based on a ... quantitative survey of 579 heads of corporate communication from 21 European countries and a semi-structured qualitative survey of 42 chief communication officers (CCOs) in large multinationals from 12 European countries. Results reveal that international public relations are a part of daily business for more than 90 percent of CCOs in Europe, with nearly a quarter of them dealing with 20 countries or more. Sensitivity to multiple cultures while preserving core identity and the ability to change is the main challenges, along with the language(s) problem where introduction of English as the business lingua franca is only a partial solution. Only about a half of CCOs reported solid structures for international public relations operations.
    Vir: Public relations review [Elektronski vir]. - ISSN 1873-4537 (Vol. 41, iss. 5, dec. 2015, str. 785-793)
    Vrsta gradiva - e-članek
    Leto - 2015
    Jezik - angleški
    COBISS.SI-ID - 33782365

    Povezava(-e):

    http://www.sciencedirect.com/science/article/pii/S0363811115000910

    Dostopno z mest Univerze v Ljubljani ali z geslom


    DOI

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