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VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • The diffusion of innovations : a communication science perspective
    "This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and ... multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher
    Vrsta gradiva - zbornik ; neleposlovje za odrasle
    Založništvo in izdelava - New York : Peter Lang, cop. 2011
    Jezik - angleški
    ISBN - 978-1-4331-1083-2
    COBISS.SI-ID - 35880029

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana Ljubljana ODKLJ pogojno za izposojo – na dom 1 izv.
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