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  • Multi-criteria analysis in cultural and creative industries [Elektronski vir]
    Kostanjevec, Tomaž ; Soršak, Marko, 1981-
    The purpose of the future analysis phase is the identification of innovation potentials and the formulation of specific innovation activities for the company. To start off with, general trends as ... well as more specific developments within the chosen formation fields are analysed in following article. Taking into account the company potentials, innovation potentials and cultural foresight are deduced and will be correspond with future market or technology developments. Output from this phase is therefore information regarding company innovation potential or more specific innovation tasks. The early stages of the new product development (PD) process are most usually defined as idea generation, idea screening, concept development and concept testing. They represent the formation and development of an idea prior to its taking any physical form. In most industries it is from this point onwards that costs will rise significantly. It is clearly far easier to change a concept than a physical product. The subsequent stages involve adding to the concept as those involved with the development (manufacturing engineers, product designers and marketers) begin to make decisions regarding how best to manufacture the product, what materials to use, possible designs and the potential market's evaluations (Trott, 2008). Innovative approach has become an important aspect in the design and implementation of the organizational strategy. The multi-criteria (MC) model allows the systematic planning of successful investments. A prime advantage of the methodology is the systematic approach, something that leads to complete continuity throughout the whole investment cycle, even though it is already a primary tool in the early phases of the cycle. During the application of the methodology, the number of ideas - originally in the form of futuristic projections and innovation potentials and then in detailed product concepts - is constantly being reduced. This reduction in the number of ideas through the so called idea funnel is necessary as the required work content is increasing as the ideas are becoming more and more concrete - there is a reduction in flexibility and agility available per idea. Ideas "produced" by cultural society can be analysed as spring of new products. Innovation thru multi-criteria analysis links ability to forecast acceptability of the product in the free market. Multi-criteria analysis is set on the base of production possibilities and market demands. Idea of new product can be detected and recognised in early phase of development process. The article will show linkage between CCI and use of multi-criteria analysis. Which product ideas will be in future relevant and which will win in the game of constant development.
    Vir: Potentials of creative industries [Elektronski vir] : proceedings of the 32nd Conference on Entrepreneurship and Innovation Maribor - PODIM, Maribor, 4th-5th April 2012 (Str. 32-40)
    Vrsta gradiva - prispevek na konferenci ; neleposlovje za odrasle
    Leto - 2012
    Jezik - angleški
    COBISS.SI-ID - 4230975

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