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  • Globalisation of language on the case of anglicism in German tourist texts = Globalizacijata na ezika: anglicizmi v germanskite turističeski tekstove
    Premrov, Emira
    Globalisation process is present not only in various fields (enomony, communicatio, industry etc.) but involves also cultural mingling in mixing. This global networking is reflected also at the ... language level. The influence of English language as a consequence of globalisation is shown in various forms such as taking over anglicisms into the vocabulary of own language, influence in the formation of neologisms, nonce words, etc. The consequences may be positive, such as easier communication and perception, triggering of positive connotations and associations, language economics; however, they may also be negative: not understanding anglicism, resulting in disturbed communication, rejection fo anglicisms, triggering of negative emotiond, loss of semantic diversity of own language, lowering the possibility of expressing in own language. This issue is dealt with by analysing anglicisms in a German tourist text. Undoubtedly, globalisation is necessary anf it is a fact in today's world but there is a question what the long-term language consequences will be.
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2013
    Jezik - angleški
    COBISS.SI-ID - 512428406