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  • This is marketing : you can't be seen until you learn to see
    Godin, Seth
    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, ... and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about
    Vrsta gradiva - knjiga
    Založništvo in izdelava - London : Portfolio Penguin, cop. 2018
    Jezik - angleški
    ISBN - 978-0-241-37014-8
    COBISS.SI-ID - 513782146

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
GEA College, Fakulteta za podjetništvo Ljubljana VSSPPO na dom 1 izv.
Gimnazija Novo mesto Novo mesto GNM na dom 1 izv.
Mestna knjižnica Grosuplje Grosuplje SIKGRS na dom 1 izv.
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