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VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Marketing 5.0 : technology for humanity
    Kotler, Philip, 1931- ; Kartajaya, Hermawan, 1947- ; Setiawan, Iwan
    Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the ... greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference.
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Hoboken : John Wiley & Sons, cop. 2021
    Jezik - angleški
    ISBN - 978-1-119-66851-0
    COBISS.SI-ID - 62765571

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
Ekonomsko-poslovna fakulteta, Maribor Maribor EPF na dom 3 izv.
Univerzitetna knjižnica Maribor Maribor UKM na dom 3 izv.
Mednarodna fakulteta za družbene in poslovne študije, Celje Celje MFDPS na dom 2 izv.
EF, Centralna ekonomska knjižnica, Ljubljana Ljubljana CEKLJ na dom 1 izv.
FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana Ljubljana ODKLJ na dom 1 izv.
v čitalnico 1 izv.
Fakulteta za komercialne in poslovne vede Celje Celje VKSCE na dom 1 izv.
Univerzitetna knjižnica Nove univerze, Ljubljana Ljubljana UKNU na dom 1 izv.
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