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  • Leading "greenovate" change
    Kralj, Davorin
    The growing importance of the environmental question has led many executives to modify their business policies. Sustainability is integrated into business strategy. It is not a separate discipline. ... The integration of ŽgreenŽ issues in the enterprise system thinking and in the process of strategy formation has significant environmental, social, financial, managerial and organizational implications for the corporate system, thus requiring firms to re-design their business philosophy and culture, value chain activities and processes. Integrated system approach integrates the requirements of sustainable green development and environmental excellence with all other business requirements. ŽGreenŽ innovation in management and technologies and how they are applied are key to enabling corporate to create new business values while also benefiting stakeholders, people and the planet as whole. In recent years, enterprises have been upgrading their efforts towards sustainable acting from environmental prevention to integrated approaches that take into account product lifecycles and wider impacts. "Greenovate" helps to enable this evolution through a combination of "soft" non-technological (culture, habits, management and leadership approach) and "hard" technological changes that can yield substantial environmental improvements. The current economic crisis and environmental change negotiations should be taken as a great opportunity to move towards leading "greenovate" change. The environmental challenge must be seen as a major source of managerial change.
    Vir: Advances in environmental science and sustainability : proceedings of the 5th WSEAS International conference on natural hazards (NAHA '12); proceedings of the 5th WSEAS international conference on climate changes, global warming, biological problems (CGB '12); proceedings of the 5th WSEAS International conference on urban rehabilitation and sustainability (URES '12), Sliema, Malta, September 7-9, 2012 (Str. 81-86)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2012
    Jezik - angleški
    COBISS.SI-ID - 72599297

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