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Nudge : the final editionThaler, Richard H., 1945- ; Sunstein, Cass R., 1954-"Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has ... given rise to more than 200 "nudge units" in governments around the world and taught us how to use "choice architecture" to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover--all while honoring one of the cardinal rules of nudging: make it fun!"--Dust jacket flapVrsta gradiva - knjigaIzdaja - Final ed.Založništvo in izdelava - New Haven : Yale University Press, cop. 2021Jezik - angleškiISBN - 978-0-300-26228-5; 0-300-26228-0COBISS.SI-ID - 197749507
Avtor
Thaler, Richard H., 1945- |
Sunstein, Cass R., 1954-
Teme
Economics |
Psychological aspects |
Choice (Psychology) |
Economic aspects |
Decision making |
Psychological aspects |
Consumer behavior |
Économie politique |
Aspect psychologique |
Choix (Psychologie) |
Aspect économique |
Prise de décision |
Aspect psychologique |
Consommateurs |
Comportement |
BUSINESS & ECONOMICS / Economics / General |
Choice (Psychology) |
Economic aspects |
Consumer behavior |
Decision making |
Psychological aspects |
Economics |
Psychological aspects |
ekonomija |
psihologija |
psihologija |
vedenjske znanosti |
potrošniki |
odločanje
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Signatura – lokacija, inventarna št. ... |
Status izvoda | Rezervacija |
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Kabineti 0000000033 THALER Nudge IN: 120240094 Kabineti 33 THALER Nudge IN: 120240094 |
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Sunstein, Cass R., 1954- | ![]() |
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