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Driving digital strategy : a guide to reimagining your businessGupta, Sunil, 1958-Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses ... in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. -- From dust jacketVrsta gradiva - knjigaZaložništvo in izdelava - Boston, Massachusetts : Harvard Business Review Press, [2018]Jezik - angleškiISBN - 978-1-63369-268-8; 978-1-63369-269-5COBISS.SI-ID - 513116464
Avtor
Gupta, Sunil, 1958-
Teme
Business planning |
Strategic planning |
Technological innovations |
BUSINESS & ECONOMICS / Economics / General |
Business planning |
Strategic planning |
Technological innovations |
Digitale Revolution |
Unternehmen |
Informational works |
Informational works |
poslovanje |
menedžment |
strateško planiranje |
digitalizacija
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Status izvoda | Rezervacija |
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knjižnica, prosti pristop 0000000065 GUPTA S. Driving IN: 000010921 knjižnica, prosti pristop 65 GUPTA S. Driving IN: 000010921 |
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