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  • Raba stilemov na trženjskih spletnih straneh v slovenščini in angleščini
    Grad, Martin Anton
    The aim of the article is to explore certain aspects of intercultural stylistic differences in Slovene and English online genres. The main focus is on the stylistically marked use of exclamation ... points, but other stylistic features that help enhance the appeal of the company, such as specific intensifiers, superlatives, and metaphorically used nouns were also analyzed. The analysis was conducted on a corpus of Slovene and English promotional websites. The results reveal significant differences in the frequency of usage of the exclamation point between the two languages. Qualitative analysis of certain segments of the chosen promotional websites also reveals that the use of intensifiers and other stylistic devices aimed at making the promotional message appeal to the web user differs considerably not only between languages or cultures but also between websites within a language.
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2014
    Jezik - slovenski
    COBISS.SI-ID - 56487778