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Business marketing management : B2BHutt, Michael D. ; Speh, Thomas W.Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips you with a solid ... understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet. In addition, a well-balanced mix of cases gives you a variety of hands-on applications, while learning tools in every chapter help you maximize your study time--and course success.Vrsta gradiva - učbenik ; neleposlovje za odrasleIzdaja - 11th ed.Založništvo in izdelava - Australia [etc.] : South-Western, Cengage Learning, cop. 2013Jezik - angleškiISBN - 978-1-133-18956-5; 1-133-18956-3COBISS.SI-ID - 15476129
Avtor
Hutt, Michael D. |
Speh, Thomas W.
Teme
Industrial marketing |
Management |
Industrial marketing |
Management |
Case studies |
Marketing |
Management |
Učbeniki za visoke šole |
podjetje |
poslovanje podjetja |
trženje |
medorganizacijsko trženje |
odnosi s strankami |
management |
preskrbovalne verige |
strategija trženja |
novi proizvodi |
storitve |
elektronsko trženje |
elektronsko poslovanje |
planiranje |
globalizacija |
tržne poti |
oblikovanje cene |
ekonomska propaganda |
pospeševanje prodaje |
Internet |
case study |
enterprises |
company performance |
marketing |
intercompany marketing |
customer relationship |
management |
supply chain |
marketing strategy |
new products |
services |
electronic marketing |
electronic commerce |
planning |
globalization |
marketing channels |
pricing |
advertising |
sales promotion |
Internet |
case study |
case study
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Rezervirajte gradivo na želenem mestu prevzema.
Mesto prevzema |
Status gradiva | Rezervacija |
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Mednarodna fakulteta za družbene in poslovne študije, Celje |
izposojeno - na dom, rok vrnitve: 30.09.2020
Predvidoma na voljo po: 05.08.2024 (1. v čakalni vrsti) |
Signatura – lokacija, inventarna št. ... |
Status izvoda |
---|---|
Knjižnica Mednarodne fakultete 0000000339 HUTT, M. D. Business ... IN: 000003502 Knjižnica Mednarodne fakultete 339 HUTT, M. D. Business ... IN: 000003502 |
izposojeno - na dom, rok vrnitve: 30.09.2020
Predvidoma na voljo po: 05.08.2024 (1. v čakalni vrsti) |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Hutt, Michael D. | ![]() |
Speh, Thomas W. | ![]() |
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