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  • Consumer sample survey measurement on trust and loyalty : the case of Croatian banking industry
    Renko, Nataša, univ. profesor ; Dumičić, Ksenija ; Renko, Fran
    It is widely accepted that without a steady stream of loyal, long-term customers, banks have a hard time staying afloat in today's economy. This paper presents the results of longitudinal study (June ... 1999, 2000, 2001, 2002) designated to highlight the level of Croatian customers satisfaction in domestic banking system, as well as to identify determinants of customers trust and loyalty in domestic banks vs. foreign banks. Empirical data were gathered on representative sample of 1000 households in face-to-face interviewing with highly structured questionnaire applied on randomly chosen person older than 15 living in a household, and analysed by multivariate analysis.
    Vir: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 49, št. 1/2, 2003, str. 133-140)
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2003
    Jezik - angleški
    COBISS.SI-ID - 13733094

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