Narodna in univerzitetna knjižnica, Ljubljana (NUK)
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The impact of public relations on organizations and society [Elektronski vir] : BledCom : BledCom 2020 : 27th International Public Relations Research Symposium : July 3, 2020 : book of abstracts of the 27th International Public Relations Research Symposium BledComInternational Public Relations Research Symposium (27 ; 2020 ; Bled)For the theme THE IMPACT OF PUBLIC RELATIONS ON ORGANIZATIONS AND THE SOCIETY, we take our cue from an allied discipline - mass communication/mass media - that has a stream of 'media effects' ... theories dating back at least to the 1980s assessing the various dimensions of mass media effects on individuals, organizations (including families), and society. We feel that our field has not adequately addressed this aspect of our existence, which has led to reputational issues such as public relations being construed mostly as 'spin doctoring' on behalf of corporate or similar interests. The Bell Pottinger debacle is a case in point. Our field will benefit from reflection including an assessment of the varied purposes for which public relations has been, and can be, used. Examples are public information campaigns to build societies and nations engaged by NGOs and IGOs (intergovernmental organizations).Vrsta gradiva - zbornikZaložništvo in izdelava - Ljubljana : Faculty of Social Sciences, 2020Jezik - angleškiISBN - 978-961-235-920-1COBISS.SI-ID - 20620035
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