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  • Celebrities' quest for a better world : understanding Flemish public perceptions of celebrities' societal engagement
    Panis, Koen ; Van den Bulck, Hilde
    Although one of the main aims of celebritiesʼ societal engagement is to grab the attention of a wide audience for a social cause, research about public perceptions of the phenomenon is scarce. This ... study wants to gain a theoretical and empirical insight into the possible infl uence of celebritiesʼ engagements on the general population. An internet survey among a sample of one thousand Flemish adults was conducted to ascertain which celebrities are considered to support social causes and how the general population perceives this phenomenon. Results show a select group of celebrity supporters, i.e. those in a deeply engaged role or with a considerable track record of engagement, to be the most popular. While most respondents consider such celebrity engagements to make a significant contribution to social-profit organisationsʼ goals, scepticism about the celebritiesʼ motives is apparent. Young adults and celebrity news followers, traditionally less involved in social causes, demonstrate a more positive attitude towards celebrity engagement than older respondents. As such, celebritiesʼ societal engagement might be advantageous in reaching thus far uninterested parts of society.
    Vir: Javnost = The Public. - ISSN 1318-3222 (Vol. 19, no. 3, oct. 2012, str. 75-92, 95)
    Vrsta gradiva - članek, sestavni del
    Leto - 2012
    Jezik - angleški
    COBISS.SI-ID - 31538781

vir: Javnost = The Public. - ISSN 1318-3222 (Vol. 19, no. 3, oct. 2012, str. 75-92, 95)

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