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  • Stvarne opcije in vrednotenje projektov
    Pižmoht, Petja ; Polajnar, Andrej, 1944- ; Fulder, Tatjana
    There are many so-called classical project evaluation methods that have been widely used, but despite that, many positively evaluated projects have failed. Hence, there is a lot of evaluation ... uncertainty. The reasons for that are wrong data, their improper use and inadequate evaluation methods. Recent theoretical research shows some gaps in the classic project evaluation methods. These methods treat projects like a "now or never" opportunity, assuming no changes to the operational strategy, regardless of future changes. They ignore the upside potentials for an investment from managerial flexibility and innovations. A real option approach that borrows ideas from financial options offers a fresh perspective. It views investment strategy as being crafted as a series of options that are being exercised to achieve future business success. This paper deals with the fundamental differences and assumptions between the traditionally passive approach and the real options model. The role of various real options in expanding a bandwidth of opportunity is also discussed.
    Vrsta gradiva - članek, sestavni del
    Leto - 2004
    Jezik - slovenski
    COBISS.SI-ID - 9340182